Growth Hike Guy®

Consulting

The Growth Hike

AI operational structures for 1099 sales professionals, growth strategy for the eye care and vision industry, and operational leadership for small business - from 30 years of doing the work, not watching it.

Every engagement starts the same way: Win learns your business from the inside out. For a 1099 rep, that means your territory, your habits, your book. For a practice or small business, it's your people, your market, and your data. No generic frameworks. Operations that fit how you already work - and make it produce more.

Lane 01

1099 AI Sales Operations

For independent eye care equipment sales professionals who want enterprise-grade operations - without changing how they hunt and kill.

What this covers

  • AI agent design and deployment (n8n, Claude API, automation stacks)
  • Automated follow-up and touch point consistency
  • Pipeline and CRM hygiene that runs itself
  • Territory intelligence and opportunity surfacing
  • Quoting, scheduling, and admin automation
  • Connecting AI capability directly to closed revenue

Best for: 1099 and independent sales professionals in eye care, vision, and medical equipment

Lane 02

Eye Care & Vision Industry Growth

For equipment companies and practices in the vision space that need to grow, reposition, or enter new markets.

What this covers

  • Sales positioning for doctors and practice decision-makers
  • New technology and product market entry
  • Distribution channel development and management
  • Key account strategy and retention
  • Sales team structure and performance turnaround
  • Market analysis and competitive positioning

Best for: Eye care equipment manufacturers, vision industry suppliers, practices and clinic networks

Lane 03

Small Business Operational Leadership

For small businesses that need structure, consistency, and growth - without enterprise overhead.

What this covers

  • Operational turnaround and stabilization
  • Process design and accountability systems
  • Sales operations and metrics infrastructure
  • Go-to-market strategy rebuilds
  • Interim executive leadership
  • Automation that fits how your team already works

Best for: Small healthcare and vision businesses, founder-led companies at inflection points

Lane 04

Startups, Global Sourcing & Manufacturing

For PE and VC firms evaluating, building, or scaling portfolio companies that touch product, supply chain, or manufacturing.

What this covers

  • Startup operational diligence and build-vs-buy assessments
  • Global sourcing strategy and supplier qualification
  • Contract manufacturing setup, transitions, and oversight
  • Supply chain structuring for early-stage product companies
  • Cost-of-goods modeling and margin engineering
  • Founder support through product launch and first-revenue scaling

Best for: PE and VC firms, portfolio company operators, founders preparing for raise or launch, healthcare and consumer product startups

Lane 05

Investor & Startup Consultation

Thirty years of healthcare operating experience plus three years founding a digital health startup puts Win in a unique position to help investors vet opportunities - and help founders build companies that survive diligence.

What this covers

  • Pre-investment diligence: market, team, and operational reality checks
  • Healthcare and digital health market assessment
  • Startup vetting for PE, VC, and angel investors
  • Go-to-market and revenue model validation
  • Founder coaching through build, launch, and first revenue
  • Post-investment operational support for portfolio companies

Best for: PE firms, venture capital, angel investors, and early-stage healthcare founders

The Engagement Process

Three phases. No generic frameworks.

01

Business Discovery

Understanding your business at a structural level: your assumptions, your foundation story, your data, your customer, and what the numbers are actually telling you. No generic frameworks. Real discovery.

Business overview · Foundation story · SWOT analysis · Data review · Customer definition

02

Strategic Analysis

Customer segmentation, channel partner evaluation, 80/20 analysis, retention deep-dive, sales metrics review, and identifying where your real growth is hiding - and what's in the way.

Customer segmentation · Channel partners · Loss leaders · Sales metrics · Parent/child account structure

03

Focused Execution

Measurable deliverables. Value propositions built around customer reality. At-risk business stabilized. Biggest opportunities pursued. Teams performing at a higher level.

Measurable deliverables · Value propositions · At-risk stabilization · Growth partner development · Team performance

Ready to build operations that close?

Let's find out if this fits your territory, your practice, or your business.

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