Fractional COO/CMO · AI Sales Ops · Startup Consultation
Growth That Works the Way You Do.
Consulting with AI-powered operations for any business, independent sales professionals, and startup diligence for PE, VC, and angel investors - built around your current habits, not against them. Build with a proven executive, founder and business owner.
Four Lanes.
One Proven Approach.
1099 AI Operational Structures
AI agents and automated operations built for independent eye care sales professionals - follow-up, touch point consistency, pipeline hygiene, and territory intelligence. Don't change how you hunt and kill. Build around your current habits, not against them.
1099 Reps · Eye Care Equipment · AI Agents
Eye Care & Vision Industry Growth
Sales positioning, market entry, and growth strategy for equipment companies and practices - from someone who has run healthcare sales organizations for 30 years.
Equipment Companies · Practices · Doctors
Small Business Operations
Operational structure, process, and automation for small healthcare and vision businesses - accountability and consistency without enterprise overhead.
Small Business · Process · Automation
Investor & Startup Consultation
Vetting and building startups alongside PE firms, VCs, and angel investors - combining 30 years of healthcare operating experience with 3 years of founding a digital health startup from concept to market.
PE · VC · Angel Investors · Startups
In Their Words
“Win was a critical leader at MASS Medical. He helped us grow tremendously. Win is decisive and action biased - the infusion of energy we needed for our organization. He transformed our company.”
“Win is an excellent mentor and strategic thinker. Working with him at two different organizations, he gained credibility from executive leadership and personnel quickly with his ability to analyze data, determine new strategies, and design tactics to grow the business.”
“Win excels as a business partner who manages to be a creative problem solver and a diligent "doer", who challenges the status quo in a consistently constructive fashion. As both a manager and a peer he places emphasis on coaching and information sharing.”
“It was a pleasure to work with Win on several key projects. His insights based on his years of experience and insightful observations coupled with a very creative and strategic mind were very valuable to the success of the projects we worked on together. Furthermore, Win is respectful, collaborative and responsive, all of which make working with him an enjoyable experience.”
The Growth Hike Guy®
Built in Healthcare. Operating at the Edge of What's Next.
Win Hansen has spent 30+ years growing healthcare companies - from the field to the boardroom. He has led national GPO contract teams managing $380M in contracted revenue, rebuilt districts from last to first, and closed the largest deals in the history of multiple companies.
Most recently, Win founded Sleep Fitter and invented Rairflow® - building a digital health startup from concept through AI-powered operations, clinical instrument development, and clinic market entry. That experience puts him in a category most consultants can't claim: he has done the work himself, at every level.
Today, Win's focus is small businesses, eye care and vision industry doctors, and the independent sales professionals who serve them - building 1099 AI operational structures and agents that bring enterprise-grade operations to one-person territories.
He is currently accepting a limited number of consulting engagements.
“25 consecutive years hitting revenue plan.”
Not a claim. A track record.
Ready to grow - your way?
Win responds personally to every inquiry - usually within 24 hours.
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